10 Quick Things You Can Do Today To Improve Your
Search Ranking
By Matt DeAngelis
You know all that extra time you have to work on Search Engine
Optimization? [A little sarcasm there] Actually, I tried to put
together a list of quick things you can do that will help you
move a little higher in your Google or Yahoo results.
1. Get listed in more search engines. There are tons of them
out there. There are also many free services that will help you
get listed. Or just set aside some time to get it done yourself.
Here is a free search engine submission site that will let you
cycle through the top 100 search engines and get your site
submitted.
2. Get listed in more directories. Again, there are a lot of
them out there. Look for higher pagerank directories.
Improvingrank.com has some listed by pagerank. Look on the left
side of the homepage.
3. Clean up your html and check your links. You want the bots
to have smooth sailing through your site. Use the tools on
W3c.org and have a real person check them over too.
4. Get a few more links to your site. Make them relevant and at
least the same pagerank as you.
5. Make your page filenames descriptive and keyword rich.
Naming your page new_page_1.html is wasting an opportunity to
do some SEO. Use names that describe the content and keep the
keywords flowing.
6. Check your Title tags. You can use 90 - 100 characters in
the title, so add some keywords. We know Google looks at them,
and so do many more search engines.
7. Check your ALT tags. Searchbots can�t see pictures. Make
sure you have ALT tags on all of your pictures, and make sure
they are descriptive and keyword rich.
8. Rewrite your URL (anchor) tags. Good anchor tags (the text
between the http: and /a tags) reinforce the message and key
words of your site.
9. Go post in a few forums and put your website in your
signature. Forums are a great place to put one way links. And
you can help somebody out at the same time.
10. Put together a text based sitemap and put it on your site.
Theres a lot of navigation that spiders cant understand, such
as flash, forms, java and javascript. Putting together a
text-based sitemap gives the bots a way to navigate around the
site.
Fifteen minutes every couple of days will make a huge
difference in getting your rank higher.
About The Author: Matt DeAngelis runs
Media, a pioneer in the Internet ad space. As a foot soldier in
the Internet revolution, Matt devised the technology behind many
of the most successful ad campaigns of the time.
